SV Hotel opens first Moxy hotel in Zurich Letzigrund after building conversion
SV Group is pleased to announce the signing of the first Moxy Hotel in Zurich which is expected to open by the end of 2025. Part of Marriott International’s brand portfolio, Moxy Hotel’s is set to open in the Badenerstrasse 537 building which will undergo extensive modernization and reopen with 162 rooms following a renovation. The design will align with the Moxy brand's playful and stylish aesthetic.
SV Group, a franchisee of Marriott International, has been operating numerous Moxy Hotels in Switzerland and Germany for several years. "We are pleased to be undertaking this ambitious project in Zurich and to be opening the first Moxy Hotel in the city. The location and brand align perfectly with our portfolio, which is focused on lifestyle hotels in urban areas," says Marco Meier, Managing Director of SV Hotel.
The extensive renovation and modernization work is scheduled to commence in May 2025. The first floor will feature the lobby concept of the Moxy brand, which is known for its modern and lively atmosphere. The renovations will include both the first floor and the rooms. The opening is planned for the fourth quarter of 2025.
“We are delighted to strengthen our relationship with SV Group with the signing of our first Moxy Hotel in Zurich,” said Julian Miebach, Director, Development – Germany, Austria, and Switzerland, Marriott International. “The Moxy Hotel will serve as a playful lifestyle hotel bringing a bold, spirited experience to Zurich.”
The property is part of the portfolio of Credit Suisse Real Estate Fund LivingPlus, a real estate fund of UBS Fund Management (Switzerland) AG.
About the Moxy Brand
The Moxy brand is a lifestyle brand for young and young-at-heart guests. Moxy hotels combine design and comfort in the mid-price segment. Rooms are smartly and stylishly designed and feature large, state-of-the-art WLAN televisions. When it comes to gastronomy, the food and beverage offer is available 24 hours a day in the lobby.