What we stand for
We are passionate about hospitality. With our unique history and deeply rooted values, we create the space to savor the moment. We are known for:
- Incomparable hospitality
- Contemporary cuisine
- Acting responsibly
Founded in 1914 by Else Züblin-Spiller as the non-profit organisation ‘Schweizer Verband Soldatenwohl’, the original aim was to provide Swiss soldiers with inexpensive, balanced food without alcohol. Today, the SV Group is a leading catering and hotel management group and is active in several business segments: restaurants for companies and schools, hotels with own brands and other renowned brands as franchisees, public restaurants with innovative concepts, food delivery service and catering.

We are passionate about hospitality. With our unique history and deeply rooted values, we create the space to savor the moment. We are known for:
Our unique history gives us a commitment to the future. Hospitality and dedication, a pioneering spirit and innovativeness are the foundations. Social responsibility, careful use of resources and cost-effectiveness shape our decisions.
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Our values are an expression of SV’s identity and part of our corporate culture. They give us direction and demonstrate what we stand for. Our values find tangible expression when each and every one of us embodies them in our day-to-day work: in our interactions with each other, our guests, our customers, our suppliers and our partners. Together, they constitute the heartbeat of SV.
Cordial: We welcome people with open arms and put hospitality at the heart of what we do every single day – we are respectful, attentive and open.
Sense of responsibility: We act responsibly and make sustainable choices – we are considerate, sincere and reliable.
Forward-thinking: We stay curious, think ahead and take bold action – we are dynamic, creative and ambitious.
Hands-on mentality: We tackle challenges together and find practical solutions – we are determined, focused and professional.
How many menus do we serve per year? Which projects have our employees carried out and what have we achieved? How many people have stayed in our hotels? Our Facts & Figures section contains highlights, milestones and fascinating facts and figures about the SV Group at a glance.


The SV Foundation is the majority shareholder in the SV Group and supports projects that promote healthy and affordable nutrition for the Swiss population.
The SV Group is committed to the principles of good corporate governance. The relevant rules are set forth in the Articles of Incorporation, the Organisational Regulations and the Management Manual. By providing transparent information about structures, processes and governing bodies, the SV Group aims to strengthen the trust of its customers, business partners and employees. Our thoughts and actions are guided by transparency and compliance with legal requirements. Find out more about our Code of Conduct, the SV Group’s Executive Board and Board of Directors.
