For more animal welfare and less waste: Organic Bruderhahn products
From 2026, the brothers of the laying hens - the so-called brother chickens - are to be reared on organic farms and no longer killed immediately after hatching, as is customary in traditional rearing in Switzerland. A Bio Suisse project that fits in perfectly with the SV Group's comprehensive sustainability strategy. After all, animal welfare and reducing food waste are integral parts of this sustainability strategy. Together with Bianchi, the Swiss family business for fish and meat specialties, the SV Group already offers organic rooster products in selected restaurants.
Bruderhahn coop
Origin of the organic Bruderhahn
All the meat in Bruderhahn products comes from Swiss organic farms. For example, from Ueli Sturzenegger's organic farm in Grabs SG, where brother roosters are already reared according to exemplary standards.
"Bianchi's organic brother roosters benefit from plenty of exercise and the very highest standards of infrastructure, feed and, last but not least, care. They can choose to let off steam in the warm barn, in the conservatory or on the meadow in good weather. They are fed exclusively with organically grown grain or they snack on pasture grass outdoors," explains Ueli Sturzenegger.
However, rearing broiler chickens is expensive, as they grow comparatively slowly, require more feed and have a lower meat yield. For this reason, organic broiler products are more expensive than conventional chicken products.
Organic rooster products in SV restaurants
In order for the breeding of the brother roosters to be successful, the meat must also be consumed. In the SV restaurants, the aromatic organic meat with a bite is regularly offered in the form of burger patties and sliced meat. Further products are being developed in collaboration with Bianchi. For more animal welfare and less waste.
